What Is Database Marketing? Not everybody understands what is meant by database marketing. However, it is actually quite simple. Any firm that carries out marketing campaigns has a list of contact details, which they refer to when they send out marketing materials. In its simplest form this is a list of businesses and either postal addresses or e-mail addresses. Most firms restrict their marketing to their current customer base. However, increasingly people understand that this is not the best approach. There are thousands and thousands of potential customers out there, therefore why not send them marketing? As a result, increasingly firms are turning to specialist data providers and management firms. Database Marketing From The Data Octopus Quite a few of them are using database marketing from The Data Octopus. The Data Octopus is a well-established data management firm. They have a good reputation within the industry and many of their customers come back to them repeatedly.